According to estimates in a new Packaged Facts report, “Gluten-Free Foods and Beverages in the U.S., 3rd Edition,” the U.S. market for gluten-free foods and beverages hit $2.6 billion in 2010, for a compound annual growth rate of 30% over the 2006-2010 period.
While the report estimates growth rates will slow over the next five years, U.S. sales of gluten-free foods and beverages are projected to exceed $5 billion by 2015.
Consumer demand has driven the extraordinary surge in the market for gluten-free foods and beverages. Many people are gluten-free out of necessity, because they suffer from celiac disease or a food allergy. But a growing number are gluten-free by choice, as evidence emerges that this diet may treat medical conditions ranging from autism in children to rheumatoid arthritis in adults. Others find that living gluten-free simply makes them feel better.
According to the study, he number-one motivation for buying gluten-free food products is that they are considered healthier than their conventional counterparts.
Specialty marketers like Glutino, Pamela’s Products, and Kinnikinnick Foods have exploded onto the mainstream scene, and health-oriented companies such as Bob’s Red Mill and Amy’s Kitchen have demonstrated a commitment to producing reliably gluten-free foods. Due to their growing retail presence, as well as to continual improvements in gluten-free products overall.
Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the public; more products, and better ones; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market.
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