May is Celiac Awareness month

May is Celiac Awareness month.  As such, we encourage you to download whatever you’ll need for your efforts to support our national objective of reducing the number of undiagnosed Celiacs. We’ve included full colour and black & white PSA material for local newspapers, magazines and websites, along with an appeal letter to the media (in MS WORD format) you should customize with your local contact information. We suggest you download the ads & web banners, burn the files onto CDs and whenever possible, take it directly to the publications’ editors or managers in person. It’s essential to cultivate a personal relationship with contact people at the media, be they lifestyle/health editors or advertising managers, to help ensure their support of our endeavours. We also encourage you to pass along these PSAs to any local organizations, bloggers, or celiac websites you may be aware of. Please remember to stress that CCA is completely non-profit and a registered charity that is volunteer-driven.

We suggest that you have whatever posters you need digitally printed at a copy shop like Kinko’s. There is roughly 3” of white space at the bottom of each poster to allow you to write in local event info, etc. The brochure is intended to be digitally printed as well; there is room on the back panel for your Chapter’s contact information. Most printers can add this information to the brochure artwork for you. This is year one of a multi-year campaign, so you will be able to utilize any materials for at least two years.

MATERIALS THAT ARE AVAILABLE TO DOWNLOAD INCLUDE:

Media appeal letter (MS Word) – customize with your local contact information

Newspaper Ads

  • 3 Panel black & white newspaper ad – 8×10.75 (200dpi Greyscale PDF)
  • Hot dog black & white newspaper ad – 8×10.75
  • Pizza black & white newspaper ad – 8×10.75
  • Cookie black & white newspaper ad – 8×10.75
  • Pasta black & white newspaper ad – 8.10.75
  • Hot dog black & white newspaper ad – 5×7
  • Pizza black & white newspaper ad – 5×7
  • Cookie black & white newspaper ad – 5×7
  • Pasta black & white newspaper ad – 5×7
  • Bread black & white newspaper ad – 3.25×5
  • Bread black & white newspaper ad – 3.25×3

Magazine ads

  • 3 Panel full colour magazine ad – 8×10.75 (300dpi CMYK PDF)
  • Hot dog full colour magazine ad – 8×10.75
  • Pizza full colour magazine ad – 8×10.75
  • Cookie full colour magazine ad – 8×10.75
  • Pasta full colour magazine ad – 8.10.75
  • Hot dog full colour magazine ad – 5×7
  • Pizza full colour magazine ad – 5×7
  • Cookie full colour magazine ad – 5×7
  • Pasta full colour magazine ad – 5×7
  • Bread full colour magazine ad – 3.25×5
  • Bread full colour magazine ad – 3.25×3

Public Service Ads to use on Websites & as Email Signatures

  • Bread ad – large rectangle – 336×280 pixels
  • Bread ad – rectangle – 180×150 pixels
  • Bread ad – leaderboard – 728×90 pixels

Posters

  • Hot dog poster – 11×17
  • Pizza poster – 11×17
  • Cookie poster – 11×17
  • Pasta poster – 11×17
  • Three pic poster with copy – 11×17
  • Three pic poster no copy – 11×17

Brochure

Brochure – 11×8.5, two-sided, no bleed, accordion-fold (two folds, six panels) – designed to be printed offset or digitally.

Public Service Radio Script

Poisonous – 30 sec. (MS Word)

DOWNLOAD THE MATERIALS YOU NEED ABOVE FROM http://www.celiac.ca/chapter_awareness.php

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About David E. Fowler

Online marketing expert via https://ppcsolutions.ca I own and operate an internet marketing agency and consultancy targeting small businesses to optimize their internet marketing budgets. My focus is on setting up, monitoring, and optimizing pay-per-click (PPC) advertising campaigns be it on Google AdWords, Bing Ads, or Facebook Ads. I also provide ongoing web site management and update services, site redesign, content management, search engine optimization (SEO), and social media marketing (SMM).