Perhaps there will be beer labeling?

By David Fowler

Minister of Health Leona Aglukkaq

Minister of Health Leona Aglukkaq

Earlier in the Spring the federal government went ahead with the new ingredient labeling law with the noticeable exception of beer.  Those in the allergic community cheered the changes which would see it mandatory for food products to be labeled with the most common allergens, including gluten, by August 2012.

Despite 10 years in the making of the regulation, the beer industry started a last minute lobby against the regulation which threatened to derail the entire effort.  To its credit, the government went ahead with the regulation, but provided an exemption for beer.

There may now be some hope for allergic beer consumers.  The attached letter from Minister of Health Leona Aglukkaq suggests that the government is in consultation with the beer industry and that the final regulations will be well received by Canadians.

Let’s hope that’s the case so that beer lovers too can know exactly what is in their beer.

Minister of Health Leona Aglukkaq Letter to David Fowler on beer labeling (PDF)

About David E. Fowler

Online marketing expert via I own and operate an internet marketing agency and consultancy targeting small businesses to optimize their internet marketing budgets. My focus is on setting up, monitoring, and optimizing pay-per-click (PPC) advertising campaigns be it on Google AdWords, Bing Ads, or Facebook Ads. I also provide ongoing web site management and update services, site redesign, content management, search engine optimization (SEO), and social media marketing (SMM).