Gluten-Free Certification Program – Newsletter

Welcome to the first issue of the GFCP Newsletter where we will share the latest news and information regarding the program including recognized companies and their products, industry news, and upcoming events. 

 


 

New GFCP Website Launched

We have updated the look and content to www.glutenfreecertification.ca.  The new site has a significant amount of new information on the program including industry resources and tools to outlining the benefits of partnering with the Canadian Celiac Association (CCA) and their Gluten-Free Certification Program (GFCP).

Check-out some of the new content here:


Lay’s Potato Chips Officially Certified as GLUTEN FREE with Same Great Taste!

The Lay’s brand is thrilled to announce that many of its potato chips have now been officially certified gluten free through the Canadian Celiac Association. The claim Gluten Free can be found on the back of Lay’s packaging which means that the production of these potato chips meets the requirements of the Canadian Celiac Association’s ‘Gluten-Free Certification Program’. Lay’s potato chips are the first product to be certified by this program.

“At PepsiCo Canada, listening to and understanding the needs of our consumers is a top priority for our brands given the increased level of awareness of the ingredients in the foods we eat,” said Lori Alexander, manager of nutrition science and regulatory affairs, PepsiCo Canada. “We are so excited to have obtained official recognition for the Lay’s brand through the Canadian Celiac Association’s ‘Gluten-Free Certification Program’ so that Canadians can continue to enjoy their favourite potato chips without hesitation.”

Read complete article here



Photo by Gerry Thomas / Courtesy Calgary Flames Hockey Club

NHL veteran Tom Kostopoulos signs free-agent deal with the CAA and the GFCP to act as official spokesperson!  

Tom, a 10 year veteran of the NHL, has suffered from gluten sensitivitiy for most of his life and aims to share his experiences growing up with the disability.  By acting as the spokesperson for the CCA and GFCP Tom hopes to help children and young adults overcome the challenges of dealing with celiac disease and gluten sensitivity.

Keep an eye for Tom at upcoming events and in promotional materials.

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About David E. Fowler

Online marketing expert via https://ppcsolutions.ca I own and operate an internet marketing agency and consultancy targeting small businesses to optimize their internet marketing budgets. My focus is on setting up, monitoring, and optimizing pay-per-click (PPC) advertising campaigns be it on Google AdWords, Bing Ads, or Facebook Ads. I also provide ongoing web site management and update services, site redesign, content management, search engine optimization (SEO), and social media marketing (SMM).