Tim Hortons now offers Gluten-Free Coconut Macaroon

via Canada Newswire

Tim Hortons introduces its first menu item certified by the Canadian Celiac Association Gluten-Free Certification Program. The Tim Hortons Gluten-Free Coconut Macaroon is a delicious meringue-style cookie made with real coconut and drizzled with milk chocolate. It’s available in a pre-wrapped two-piece package at all Tim Hortons restaurants for $1.29. (CNW Group/Tim Hortons)”. 

macaroonFor the estimated one in 133 Canadians affected with celiac disease, grabbing a quick prepared snack when they’re on-the-go is not a simple task, as hidden sources of gluten in product ingredients are always top-of-mind. To help make that choice easier, Tim Hortons is now offering a new Gluten-Free Coconut Macaroon – the first menu item in a Canadian quick service restaurant to be certified gluten-free through the Canadian Celiac Association (CCA) Gluten-Free Certification Program.

“We’ve made a commitment to our guests to provide balanced menu choices, and the new Gluten-Free Coconut Macaroon is an example of that,” says Donna Finelli, Vice President Marketing, Food and Merchandise, Tim Hortons. “Given the growing number of people who have celiac disease and gluten intolerance, we’re making it just a little bit easier for friends and families to enjoy eating together at our restaurants. And the new macaroon tastes fantastic, which makes it a great snacking option for everyone, not just those with gluten intolerance.”

The Tim Hortons Gluten-Free Coconut Macaroon is certified through the Canadian Celiac Association Gluten-Free Certification Program, Canada’s only voluntary certification program designed for manufacturers of gluten-free products. The CCA’s Gluten-Free Certification Program trademark assures Canadians with celiac disease and gluten intolerance that products are safe to consume.

“Living gluten-free can be challenging, especially when it comes to dining out,” says Peter Taylor, Executive Director, Canadian Celiac Association. “The new Gluten-Free Coconut Macaroon is a clear example of Tim Hortons’ leadership in the quick service restaurant industry for offering a high quality, high value product to a growing segment of the population.”

The new Gluten-Free Coconut Macaroon is a meringue-style cookie made with real coconut and drizzled with milk chocolate, and is sold in a pre-wrapped two-piece package to avoid cross-contamination. It’s available at Tim Hortons restaurants across Canada for $1.29.

About the Gluten-Free Certification Program 
The Gluten-Free Certification Program (GFCP) is a voluntary certification program designed to help brand owners differentiate their gluten-free products from the increasing clutter of gluten-free claims, by displaying the GFCP trademark. Based on a robust third-party audit certification process at the manufacturing facility, the GFCP verifies their ability to regularly meet stringent requirements when managing gluten as part of their food safety programs.

The GFCP is endorsed by the Canadian Celiac Association and was developed so consumers can shop with confidence by selecting safe, reliable and gluten-free products displaying the GFCP trademark.

Ingredients:

  • Coconut
  • Icing sugar
  • Frozen egg whites (egg whites, sodium citrate, thriethly citrate, guar gum)
  • Water
  • Chocolately drizzle (icing sugar, water, sugar, cocoa, corn syrup)
  • Canola oil
  • Palm Oil
  • Caramel colour
  • Vanilla extract
  • Natural flavour
  • Almond flavour

Nutritional Info (per package):

  • Calories – 250
  • Fats – 14g
  • Sodium – 25mg
  • Carbohydrates – 30g
  • Fiber – 4g
  • Sugar – 25g
  • Protein – 3g

Editor’s Note:

We’ve had a few unsolicited reviews since the macaroons were released:

  1. One of my daughters is a step ahead of us – she actually tried the product with the following reaction:  NEGATIVE – so, save your money and tell Hortons their effort is appreciated but the have failed – back to the drawing board.
  2. The coconut macaroons come in a package with a due date. Taste like sh*t – full of sugar and preservatives.
  3. We picked them up today and we all had a look and try. Blech. I am with you. Yawn and yuck.
  4. Let us bring out the band and have a parade – mighty Tim Hortons labours for years and produces a gluten free coconut Macaroon – their first gluten free menu item. Pretty weak stuff and we are customers of Timmy’s Nothing to get excited about if one is a celiac and for someone who hates coconut macaroons – yawn!

What are you thoughts on the new macaroons?  Use the comment form below.

Advertisements

About David E. Fowler

Online marketing expert via https://ppcsolutions.ca I own and operate an internet marketing agency and consultancy targeting small businesses to optimize their internet marketing budgets. My focus is on setting up, monitoring, and optimizing pay-per-click (PPC) advertising campaigns be it on Google AdWords, Bing Ads, or Facebook Ads. I also provide ongoing web site management and update services, site redesign, content management, search engine optimization (SEO), and social media marketing (SMM).