Celiac Awareness Interview on EZ Rock Kelowna

Kelowna Celiac Chapter President Irene Thompson was recently interviewed by Patrick Ryley of EZ Rock Kelowna in advance of May – Celiac awareness month.

May is Celiac Awareness month

May is Celiac Awareness month.  As such, we encourage you to download whatever you’ll need for your efforts to support our national objective of reducing the number of undiagnosed Celiacs. We’ve included full colour and black & white PSA material for local newspapers, magazines and websites, along with an appeal letter to the media (in MS WORD format) you should customize with your local contact information. We suggest you download the ads & web banners, burn the files onto CDs and whenever possible, take it directly to the publications’ editors or managers in person. It’s essential to cultivate a personal relationship with contact people at the media, be they lifestyle/health editors or advertising managers, to help ensure their support of our endeavours. We also encourage you to pass along these PSAs to any local organizations, bloggers, or celiac websites you may be aware of. Please remember to stress that CCA is completely non-profit and a registered charity that is volunteer-driven.

We suggest that you have whatever posters you need digitally printed at a copy shop like Kinko’s. There is roughly 3” of white space at the bottom of each poster to allow you to write in local event info, etc. The brochure is intended to be digitally printed as well; there is room on the back panel for your Chapter’s contact information. Most printers can add this information to the brochure artwork for you. This is year one of a multi-year campaign, so you will be able to utilize any materials for at least two years.


Media appeal letter (MS Word) – customize with your local contact information

Newspaper Ads

  • 3 Panel black & white newspaper ad – 8×10.75 (200dpi Greyscale PDF)
  • Hot dog black & white newspaper ad – 8×10.75
  • Pizza black & white newspaper ad – 8×10.75
  • Cookie black & white newspaper ad – 8×10.75
  • Pasta black & white newspaper ad – 8.10.75
  • Hot dog black & white newspaper ad – 5×7
  • Pizza black & white newspaper ad – 5×7
  • Cookie black & white newspaper ad – 5×7
  • Pasta black & white newspaper ad – 5×7
  • Bread black & white newspaper ad – 3.25×5
  • Bread black & white newspaper ad – 3.25×3

Magazine ads

  • 3 Panel full colour magazine ad – 8×10.75 (300dpi CMYK PDF)
  • Hot dog full colour magazine ad – 8×10.75
  • Pizza full colour magazine ad – 8×10.75
  • Cookie full colour magazine ad – 8×10.75
  • Pasta full colour magazine ad – 8.10.75
  • Hot dog full colour magazine ad – 5×7
  • Pizza full colour magazine ad – 5×7
  • Cookie full colour magazine ad – 5×7
  • Pasta full colour magazine ad – 5×7
  • Bread full colour magazine ad – 3.25×5
  • Bread full colour magazine ad – 3.25×3

Public Service Ads to use on Websites & as Email Signatures

  • Bread ad – large rectangle – 336×280 pixels
  • Bread ad – rectangle – 180×150 pixels
  • Bread ad – leaderboard – 728×90 pixels


  • Hot dog poster – 11×17
  • Pizza poster – 11×17
  • Cookie poster – 11×17
  • Pasta poster – 11×17
  • Three pic poster with copy – 11×17
  • Three pic poster no copy – 11×17


Brochure – 11×8.5, two-sided, no bleed, accordion-fold (two folds, six panels) – designed to be printed offset or digitally.

Public Service Radio Script

Poisonous – 30 sec. (MS Word)

DOWNLOAD THE MATERIALS YOU NEED ABOVE FROM http://www.celiac.ca/chapter_awareness.php

Volunteers still needed

Hi everyone! I now have firm details about duties, dates and times for Celiac Awareness Month.

Nature’s Fare:

I need volunteers from 10-2 on the following dates:

May 4

May 12 – Eleanore Beattie has volunteered for this spot.  If someone would like to join her please let me know.

May 18

May 27

The awareness box (pamphlets, membership kits, banner (to be confirmed)) will be waiting for you at Nature’s Fare.  You will need to set up the table and possibly the banner, answer questions and take down the table at 2 pm.  A demo table will be right beside you to bring people to the table to get info.

Poster Distribution (comments from Christine at Choices)

“It would be very helpful if you could have some volunteers take posters around the community and put them up where ever possible, for example on any community notice boards you can think of.  If you are able to help with this, please coordinate with Nadene to make arrangements to get copies of the posters.”   I would like to hear from people by April 18 – who can do it and how many posters you need.  I will then order the correct number from Nadene and make arrangements to get the posters to you.

GF Fair at Choices May 8 (comments from Christine at Choices)

“Once you have your volunteer group organized, could you please forward their names to us?  The event starts at 8:30; this is when we are asking participants to start signing in so that we can get things rolling at 9:00am sharp.  If your volunteers show up at 8:00am they should have plenty of time to get their table set up.  We have advertised that the event runs from 8:30-4:00.  If you are able to have volunteers at the table for the duration of the event, it may be easiest to have two sets of volunteers so that one group covers the morning shift and one group stays until 4:00.”   I would like 5-6 volunteers for the morning shift 8-12 and 4 volunteers from 12-4.  If there is some overlap in times that would be great.    We need 2-3 people at the table at all times to help with cook book and pocket dictionary sales, membership sign up and availability to talk to people.  2-3 other people could help with store tours.  I know that there will be ‘lull’ times; however, it would be best to have a lot of coverage.

Morning volunteers so far are:

Tammy Craig  – 8 am – 2 pm

Jodie Stevens – 8 am until ?

Angela Petrie – 8 am until ?


Clara Hare – 12ish (once seminar is over) until ?

Let me know what works for everyone ASAP.  Thank you to those that have come forward already to help out.

Angela Petrie Chair Awareness

Call me at 250-868-3830 or email me Angela Petrie  D_N_A@telus.net

Volunteers needed for Celiac Awareness Month

By Angela Petrie

Hello everyone!

It is that time of year again.  I am looking for volunteers for awareness month.  We will need people on May 8th for the GF Fair at Choices and Nature’s Fare has said we are welcome any day during the month of May.

Regarding Nature’s Fare will be a 4 hour shift.  Times are flexible but she said the busiest time in the store is between 10-2.  Their busiest days are Tuesday, Wednesday, and Thursday.  We can do it any day you choose, those are just the busiest days.  We will have the demo lady on hand to demo products so that people will actually approach the table.  I already have 1 person set to do a Wednesday.

Regarding Choices The fair is from 9-4, on May 8th [Sat]. The seminar is from 9-12.  We will need someone to be at the store by 8:30 to help with set up (I will be one of those people) and available for the rush before the seminar begins.  We will need at least 2 people to be at the table at all times.   I would like 3 or 4 people at the table at peak times: just before the seminars begin, lunch break (if they have one) and at the end of the seminars.

Also, I have asked Choices, but not received a response about, store tours.  Whether they need someone to do that we really determine the number of volunteers needed.

Please contact me with your availability and by that point I hope to have heard from choices about exactly what their  needs are.  You can call me at 250-868-3830 or email me with your availability Angela Petrie D_N_A@telus.net.

I look forward to hearing from you!


May is Celiac Awareness Month

By Angela Petrie

What can YOU do? Who can YOU talk to?

Our goal for Celiac Awareness month is to promote EATING OUT AND FEELING SAFE. We are asking members of our Chapter to contact places like-Restaurants (target restaurants you usually cannot go to and expand our “places to eat” list, Cooking schools and Child and senior care facilities in your area to give out information and educate their employees about the Gluten Free diet, hidden sources of gluten and cross contamination.

We have 200 current members who reside from Revelstoke, through the entire Okanagan, the Kootenays, Princeton and Hope. If EACH member arranges to educate 1 or 2 of the above facilities TOGETHER we can promote a lot of awareness.

My daughter took in a box of gluten free cookies to her Grade 1 class and explained Celiac Disease to her classmates. Her teacher had never heard of CD, took all my information and did her own research on it to help Julia during the class discussion.

George Arthur is always promoting awareness at the senior residence where he resides. The chefs all know about his needs and accommodate him. Do the other care staff know about the hidden sources of gluten that can cause cross contaminate and illness?

Jodee Stevens, who joined our Chapter late last year, has offered to attend as many restaurants she can and educate staff about the GFD and cross contamination for a couple of weeks in April and possibly May.  Executive has made arrangements for a GF lunch at Okanagan College at 1000 KLO Road (off Gordon) in Kelowna to raise awareness for new chefs. It will be at 11:30 on May 14, 2009. The cost is $14.00 per person (this includes GST and a tip). We are looking for members to attend to support the lunch as well as have people on hand to assist in educating chefs. Please RSVP to Ann Paterson at ajpaterson@shaw.ca or by telephone at 250-763-6105.

Mary Hicks, who is a dietitian that works in senior residential care facilities and mother of one of our younger members, Alan recently put on a GF baking workshop for the cooks, residents and family members of one of the facilities. The response was tremendously positive especially for the celiac residents who received fresh GF baked goods! Mary has since spoken with her boss and we now have access to a kitchen for GF cooking demos. She has arranged for Nana the spaetzel maker to set up a GF cooking class. ! Details: Time: May 9th 2 pm at Village at Mill Creek in the Bistro, Address: 1450 Sutherland Ave. Cost: free (optional purchase of spaetzel maker – $18) RSVP to Mary Hicks at: mgmet@silk.net or 250.717.3639 ASAP

Nadene Shirtliff of Choices Market, also a newer member to our Chapter, has made arrangements for a GF cooking  class planned for May 12, 2009. The class will be upstairs and their own Chef Antonio will be coming fromVancouver. Chef Antonio is a great chef and story teller! Don’t miss out.  Cooking classes: Date/Time: May 12/09 at 6:00-7:30 at Choices Market in Kelowna. Cost: $15.00 per person with proceeds going to a local charity register Register at Choices ASAP

Jackie Gee of Osoyoos has offered to take the information packet to the new care home in Osoyoos.

David & Sharron Reed of Sicamous are planning to get the information out. Sharron works with parents & families through the local resource centre and in the elementary school in Sicamous

The Penticton satellite group is very busy for several days in May at Whole Foods – thanks to Heather Quinn for organizing! Is there anyone from Penticton that can take materials to care homes/day cares etc?

Heather Quinn is organizing an information table at Whole Foods Market here and has 8 volunteers to man the table on 2 Saturdays in May, 9th and 16th.

The above are just 8 examples of people willing to step up and spread awareness for OUR disease.

Osoyoos has a seniors care facility that is about to open. I am looking for a volunteer(s) to go to the new and existing homes in the Oliver/Osoyoos area to tell them about Celiac Disease. It doesn’t matter whether there is a current celiac resident at the home.

I have plenty of pamphlets and brochures for you! You can call me at 250-868-3830 OR email me at d_n_a@telus.net and let me know your plans and what information you need. We need some volunteers from the Princeton/Hope/Merritt areas as well as the Kootenays.

Angela Petrie
Chair Awareness Committee May 2009